All 16 learnings · one per slide
The Most
Important
Thing
Howard Marks, in bytes
16 key learnings from Howard Marks on second-level thinking, risk and market cycles.
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16 key learnings from Howard Marks's memos-based book on what matters most in investing. Each takes about 40 seconds to read. Swipe, use the arrows, or your keyboard.
All 16 learnings · one per slide
Howard Marks, in bytes
16 key learnings from Howard Marks on second-level thinking, risk and market cycles.
Learning 1 · Introduction
The idea
Marks wrote that he kept saying 'the most important thing is...' about different ideas, so the book is built of many.
Background
It grew from his memos to clients of Oaktree Capital.
Takeaway
Investing success comes from many things done well.
Learning 2 · Chapter 1
The idea
First-level thinking says 'good company, buy'. Second-level asks what's already priced in and what others expect.
Example
A great company may be a bad investment if everyone already loves it.
Takeaway
Think deeper than the crowd.
Learning 3 · Chapter 2
The idea
Markets are often efficient, but not always. Mispricings come from emotion.
Example
Neglected or feared assets can be cheap.
Takeaway
Look where others aren't.
Learning 4 · Chapter 3
The idea
Investing should start from a sound estimate of intrinsic value.
Example
Buying a business for less than it's worth.
Takeaway
Know what something's worth.
Learning 5 · Chapter 4
The idea
Buying something for less than its value is the most reliable way to make money.
Example
A good asset at too high a price is a bad investment.
Takeaway
Price matters.
Learning 6 · Chapter 5
The idea
Risk is the chance of losing money, not just volatility.
Example
Risk is highest when people think it's lowest.
Takeaway
Think about permanent loss.
Learning 7 · Chapter 6
The idea
Risk rises when people believe it has disappeared and pay too much.
Example
Easy lending before the 2008 crisis.
Spot it
'This time is different'.
Learning 8 · Chapter 7
The idea
Great investors earn good returns with less risk; their skill shows in bad times.
Example
Avoiding big losses in crashes.
Takeaway
Control risk, not just returns.
Learning 9 · Chapter 8
The idea
Markets and economies move in cycles. Things never go in one direction forever.
Example
Booms are followed by busts.
Takeaway
Expect cycles.
Learning 10 · Chapter 9
The idea
Investor psychology swings between greed and fear, rarely staying at the midpoint.
Example
Euphoria at peaks, despair at bottoms.
Takeaway
Know where the pendulum is.
Learning 11 · Chapter 10
The idea
Greed, fear, envy and ego push investors into mistakes.
Example
Buying because a friend made money.
Takeaway
Control your emotions.
Learning 12 · Chapter 11
The idea
Buy when others are fearful and sell when they're greedy, but with good reasons.
Example
Buying debt during the 2008 panic, as Oaktree did.
Takeaway
Go against the crowd wisely.
Learning 13 · Chapter 13
The idea
Wait for bargains to come to you rather than forcing trades.
Example
Holding cash until opportunities appear.
Takeaway
Patience pays.
Learning 14 · Chapter 14
The idea
Macro forecasts are rarely reliable. Admit the limits of knowledge.
Example
Few predicted the 2008 crisis accurately.
Takeaway
Avoid acting on forecasts.
Learning 15 · Chapter 16
The idea
Short-term results are heavily influenced by luck.
Example
A good decision can lead to a bad outcome, and vice versa.
Takeaway
Judge decisions, not outcomes.
Learning 16 · Chapter 17
The idea
Avoiding losers matters more than finding winners.
Example
Marks quotes the idea that there are old investors and bold investors, but few old bold investors.
Takeaway
Survive first.
All 16 learnings complete
It's not what you buy, it's what you pay. Are you thinking one level deeper than the crowd?
Summaries are written in my own words for learning. Read The Most Important Thing by Howard Marks (2011) for the full stories. These bytes summarise the book; they are not financial advice. More Books in Bytes